Tanishq unveils hi-end jewellery collection ‘Aleya’

Tanishq announced the launch of their exquisite ‘Aleya’ collection, a range of hi-end diamond jewellery set in 22k gold.

Aleya, which means "to rise or ascend" in Hebrew or "highborn or of the highest social standing" in Arabic, is a mixture of polki or uncut diamond and semi-precious stones like rubies and tourmalines set in 22 karat gold with an open setting.

"We at Tanishq aim at offering the best and the latest design in line with the existing trends. Aleya Collection from Tanishq is designed keeping in mind the demand for variations in diamond jewellery and also a requirment for the forthcoming wedding season. We have about 150 designs ranging from neckwear, earring, finger ring etc. that is carfted using uncut diamonds and semi-precious stones," said Sangeeta Dewan, Head of Tanishq’s Design Studio.

The collection is priced Rs40,000 onwards and will be available at 50 Tanishq's stores across all major metros and select tier-II cities.

Tanishq’s jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 112 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.